The recently concluded Red Bull League of Its Own, which revolved around the beloved game League of Legends, has shattered viewership records, reaching an impressive peak of 612,000 viewers during its weekend event.
This achievement not only highlights the tournament’s immense popularity but also marks it as the most-watched event in Red Bull’s esports history, outdoing last year’s numbers by nearly 100,000.
Event Highlights
Taking place at the Accor Arena in Paris, the event captivated an average audience of 454,000 and generated a staggering 4.43 million hours of viewing time across nearly ten hours of programming.
These figures significantly surpassed the last year’s statistics, which featured a peak of 512,000 viewers, with an average viewership of 371,000 and a total of 2.7 million hours watched.
Innovative Format
What set this event apart was its innovative format, which artfully combined elements of exhibition matches and competitive play.
Six teams took part, including the illustrious ‘star team’ T1.
They faced off against a lineup of formidable competitors, such as Karmine Corp, G2 Esports, Gentle Mates, and NNO Old, the latter being made up of German influencers and former pros.
Additionally, Los Ratones, an esports organization headed by the well-known League of Legends figure Caedrel, added to the mix.
Competitive Spirit
The event’s design fostered a laid-back atmosphere, allowing T1—the preeminent League of Legends team in the world—to interact with Europe’s elite players and squads.
Participants engaged in various matches, each modified with unique rules aimed at boosting viewer involvement and presenting new challenges to T1, the reigning World champions.
Ultimately, the Korean powerhouse managed to clinch victories in two of the five matches they played.
This tournament stands as a testament to Red Bull’s flair for crafting distinctive competitions, and the astounding viewership figures firmly establish it as the brand’s most-watched esports event.
It surpasses other notable events in Red Bull’s lineup, including Red Bull Home Ground in VALORANT and Red Bull Wololo in Age of Empires.
The League of Its Own not only raised the bar for esports viewership but also showcased the expanding appeal of competitive gaming in today’s entertainment landscape.
Source: Esportsinsider