Excitement surrounding Shadow the Hedgehog, a pivotal character in the upcoming Sonic the Hedgehog 3 movie, has sparked a surge in demand for his Build-A-Bear plush toy.
This heightened interest has led to a notable rise in resale prices, raising eyebrows among fans and collectors alike.
Resale Price Surge
As reported by Kotaku, the Shadow plush from Build-A-Bear is completely sold out, and listings on platforms like eBay show prices ranging alarmingly from $300 to as much as $1,500.
Interestingly, some recent transactions show that buyers have shelled out over $600 for the toy, a steep increment compared to the prices for other characters in the Build-A-Bear collection.
Build-A-Bear’s Decision
In a surprising twist, Build-A-Bear has taken Shadow off its official website, seemingly disregarding the evident demand for his merchandise.
This choice has puzzled many, especially as it seems counterproductive to the apparent consumer enthusiasm.
Speculation is rife: could increasing stock levels be the key to bringing the inflated resale prices back down?
Franchise Milestones
The Sonic the Hedgehog franchise has achieved extraordinary box office success, crossing the $1 billion mark globally.
Excitingly, there are plans for Sonic 4 to hit theaters in 2027.
Jim Carrey, who famously plays Dr. Ivo Robotnik, has expressed his desire to reprise his role.
Meanwhile, fans are thrilled to learn that Keanu Reeves is expected to return as the voice of Shadow after his engagement in the franchise last year with the Sonic x Shadow Generations DLC tied to Sonic the Hedgehog 3.
In addition to the plush toy, Shadow has also made headlines with the release of a wireless Nintendo Switch controller, which is significantly more budget-friendly than the plush counterpart.
Source: GameSpot