Activision has made a significant impact by raising over $1.6 million for wildfire relief efforts in Los Angeles through the release of a downloadable content pack known as the LA Fire Relief.
This initiative targets players of Call of Duty: Black Ops 6 and Warzone.
The funds generated from this venture will support two key organizations: the Los Angeles Fire Department Foundation and Direct Relief.
With this latest fundraising success, Activision’s total contribution has now reached an impressive $2.6 million, following an earlier donation of $1 million.
Community Support
The gaming company expressed heartfelt gratitude for the generosity shown by the Call of Duty community.
Their unified efforts provide crucial assistance to those affected by the devastating wildfires that have swept through the area.
Details of the DLC
Available for 2,400 COD Points, which equates to about $20, the LA Fire Relief DLC hints at the sale of approximately 80,000 packs.
Activision has a track record of utilizing in-game purchases to benefit various charitable causes, including supporting military veterans in need.
Impact of the Wildfires
Earlier this year, wildfires ravaged Southern California, resulting in the destruction of thousands of homes and leading to more than 25 fatalities.
This series of disasters represented the most extensive urban wildfire crisis in California in four decades, and experts predict that such fires may become more common as climate conditions change.
In conclusion, the success of the LA Fire Relief initiative highlights the power of gaming communities to come together for a noble cause, proving that even in times of crisis, players can make a substantial difference.
Source: GameSpot