As we near the end of 2024, Esports Insider takes a moment to reflect on a dynamic year filled with innovative marketing strategies and impressive brand collaborations in the realm of esports.
This year has seen a flurry of creative marketing campaigns that have not only drawn attention but also inspired engagement across various communities.
Here’s a look at some of the most notable advertising efforts in esports from 2024, presented in no particular order.
Notable Collaborations
- 100 Thieves Teams Up with Pokémon
The North American esports brand 100 Thieves, famous for its trendy merchandise, partnered with the iconic Pokémon franchise to launch a limited-edition product line.
A captivating video announcement showcased an array of apparel and unique keyboards adorned with beloved Pokémon characters.
- Goodday’s Boomers 2 Gamers Project
In Malaysia, the dairy company Goodday embarked on a unique initiative named Boomers 2 Gamers, aimed at engaging older adults in Counter-Strike 2 training sessions.
This program not only fostered community among gamers but also worked to connect different generations through shared gaming experiences.
- Red Bull Gaming and Chew Productions Present ‘Memories of CS:GO’
To commemorate the legacy of Counter-Strike: Global Offensive, a documentary titled “Memories of CS:GO” was released.
The film delves into the game’s evolution into Counter-Strike 2, exploring its rich historical context, community culture, and pivotal moments throughout the years.
Advocacy and Community Engagement
- Team Vitality and Aldi Tackle Online Harassment
A compelling campaign launched by Team Vitality in collaboration with Aldi aimed to shine a light on the harassment faced by women in gaming.
This initiative featured Rising Bees players voicing derogatory comments, juxtaposed with positive affirmations to advocate for a healthier online gaming environment.
- Astralis and Elgiganten: Promoting Positive Play
With the motto “Less Flaming, More Gaming,” Astralis joined forces with Elgiganten to combat toxic behavior in gaming.
Players were motivated to pledge their support for positivity, receiving discount codes as incentives for promoting a kinder gaming atmosphere.
- Evil Geniuses Celebrate Their 25-Year Journey Evil Geniuses commemorated a quarter-century of existence by bringing back their original logo from 1999, accompanied by a nostalgic merchandise collection that pays homage to their rich history in the esports arena.
Innovative Brand Ventures
- Mercedes-Benz Collaborates with Riot Games
In an exciting partnership, Mercedes-Benz introduced a specially crafted vehicle to transport the prestigious League of Legends World Championship trophy.
This collaboration certainly elevated the profile of the event and added a touch of elegance.
- Gen.G’s Unique Wine Venture with Allvintage Wine
Esports organization Gen.G made waves by launching their own wine brand, Genrang, in collaboration with Allvintage Wine.
This marked a historic first for an esports entity, combining distinctive branding with the world of wine.
These creative campaigns showcase how brands are finding innovative ways to connect with audiences in the fast-evolving landscape of esports.
Each initiative not only delivers a marketing message but also fosters engagement and builds community, proving that gaming is about more than just competition—it’s about connection and collaboration.
Source: Esportsinsider