GIANTX and Goodfella’s Partnership
In an exciting new venture, GIANTX has announced its partnership with Goodfella’s, slated to unfold over the coming year.
This collaboration is all about creating captivating content for gamers and engaging them through dynamic social media campaigns.
Fans can look forward to a lineup of thrilling giveaways in the months to come, with highlights including a commercial featuring Ella ‘Tenshi’ Merry, one of GIANTX’s top content creators.
Shared Vision and Goals
José Diaz, the CEO of GIANTX, expressed his optimism regarding this alliance, noting that both brands share a dedication to crafting unforgettable experiences for their audiences.
This partnership aims to leverage the strong loyalty of gaming enthusiasts, as a recent press release revealed that gamers tend to exhibit far greater commitment than viewers of other YouTube categories.
Mike Sowerby, Birds Eye’s Marketing Director—Goodfella’s parent company—shared his enthusiasm about collaborating with GIANTX.
He emphasized that this partnership presents an incredible opportunity to connect with the growing and vibrant gaming community.
The initiative is strategically designed to boost Goodfella’s presence among Generation Z consumers, a demographic that is increasingly significant.
Anticipated Engagements and Collaborations
As the year progresses, fans can expect to see appearances from key members of GIANTX, including VALORANT star Tomás ‘Tomaszy’ Machado, LEC Head Coach André Guilhoto, and Esports Manager Alex Hehn.
GIANTX has a track record of engaging in diverse partnerships, having previously collaborated with Samsung during last year’s EGX Comic Con in London.
Moreover, the organization has successfully aligned itself with other esteemed brands, including EE, HSBC UK, Hot Wheels, and PC Specialist, amplifying its reach within the gaming community.
With all this in store, both GIANTX and Goodfella’s are poised to make a significant impact in the gaming landscape, providing fans with not just entertainment, but memorable interactions and experiences throughout the year.
Source: Esportsinsider