Oracle Red Bull Sim Racing, the digital racing division of the renowned Red Bull Racing Formula One team, recently announced an exciting expansion of its partnership with Fanatec, a prominent name in gaming peripherals.
This extended collaboration will last for several years and is set to unlock new opportunities for developing a variety of licensed merchandise under the Oracle Red Bull Racing Formula One Team brand.
Fans can look forward to premium sim racing gear, which will include bespoke steering wheels and racing cockpits.
Partnership Evolution
Originally joining forces in 2021, Fanatec operates as part of Corsair’s diverse lineup of hardware brands.
Their collaboration has already yielded impressive results, including the brand-new ClubSport Steering Wheel Formula Red Bull 2024, which launched just last month and is already generating buzz among the community.
But that’s not all—Fanatec’s gear will also feature in exclusive hospitality packages and Paddock Club experiences, enhancing offerings for fans attending both Oracle’s sim racing events and the Formula One races themselves.
Further Collaborations
Additionally, Oracle Red Bull Sim Racing has formed a multi-year agreement with SCUF Gaming, another Corsair brand renowned for its gaming controllers.
This partnership with Fanatec highlights Corsair’s strong commitment to expanding its footprint in the competitive sim racing scene.
Belma Nadarevic, the Senior Director of Marketing at Fanatec, shared her excitement regarding the ongoing partnership.
She praised the impressive track record of Oracle Red Bull Sim Racing in professional esports and expressed eagerness for future innovative projects designed to merge the realms of sim racing and traditional motorsport.
The launch of the limited-edition steering wheel has created a buzz, and Nadarevic hinted at more exciting developments on the horizon.
Source: Esportsinsider